It’s all about creating and capturing memorable images that stir the emotions and leave an indelible mark on the soul. Images that perfectly encapsulate a moment in time that you can share and enjoy for ever.
Each
DSLR camera empowers the photographic imagination with a raft of technically advanced yet easy-to-use features designed to combine creative scope with perfect image capture.
Here you can read more about what sets
apart from the camera crowd.
![]() |
![]() |
![]() |
![]() |
| Single-frame view (with shooting info) |
4-frame index view | Standard format | Vertical format |
Crystal clear image review, with the capacity to zoom in on detail to confirm focus, is a feature of all
DSLRs. The
700 and
900 take preview quality many steps further, and the
300 and
350 have Quick AF Live View built into the Variable-Angle LCD screen for flexible shooting and image previewing.
The
200,
300and
350 boast a large 2.7” Clear Photo LCD screen that displays detailed shooting information and histograms (in playback mode) for on-the-spot confirmation of exposure balance and highlight/shadow reproduction. The display automatically switches to a vertical-format when you turn the camera sideways; and to conserve battery power, switches off altogether when you put your eye to the viewfinder.
You can also index view up to 25 frames when you’re searching for and sharing images.
If the 270 ppi screen resolution of the
700 and
900’s 3.0" Xtra Fine LCD was any higher, the human eye would be incapable of distinguishing the difference. That equates to around 920,000 dots of ultra-sharp image display for precise on-the-spot review.
At the touch of a button, the
700 and
900 Quick Navi menu displays for easy adjustment of shooting parameters. And an anti-reflective coating ensures that fine details are easy to see, even when viewing the screen outdoors.
AF sensor
AF sensor for F2.8 aperture or larger
Every
DSLR features a Sony-developed centre-cross multi-point AF (autofocus) system to capture every possible memory with perfect clarity. And the Eye-Start system automatically activates AF as soon as you put your eye to the viewfinder (with a ‘restricted to when the camera is gripped’ optional setting on the
700), so even the time it takes to half depress the shutter has been saved.
All
models except the
700 have 9-point systems that provide great freedom with subject framing, quickening response and heightening accuracy when shooting moving subjects. Four focusing modes are available: manual focus, single AF, continuous AF, and an auto AF mode that automatically switches from single AF to continuous AF when the system detects that a subject is moving. The
900 also features Wide AF.
The
700 has an 11-point system and in common with the
900, includes a dedicated sensor that dramatically improves focusing precision when shooting at apertures of F2.8 or larger.
It also features a focusing mode switch and an AF/MF button on the back of the camera allowing you to slip seamlessly between modes without altering your grip or taking your eye away from the viewfinder. By combining AF/MF button switching with the high-speed, high-precision AF mode of your choice, you can enjoy accurate and responsive focusing in virtually any situation.
|
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
||
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
Thanks to the
900's blazingly fast new Dual BIONZ processing engines, high-speed shutter, high-power coreless motor, and optimised processing sequence control, you can capture ultra high-resolution 24.6MP full frame images at speeds of up to 5 frames per second.
And when aiming to capture the perfect shot of an action scene, you can shoot continuously in JPEG fine mode with all
models for as long as your memory lasts.
The
700 can also shoot at up to 5 fps and 3 fps Drive mode is standard in the
200,
300 and
350.
|
For clearer, brighter focusing, the viewfinders of the
700 and
900 feature precision-ground optical glass pentaprisms plus high refractive index eyepiece lenses, treated with an anti-reflective coating to help prevent ghosting.
A spherical acute matte focusing screen aids manual focusing by making it easy to identify the correct focus point.
The
900 viewfinder provides brilliant image previews covering virtually 100% of the area of the 35mm full frame 24.6MP sensor. It also incorporates its own shutter to stop extraneous light affecting the settings when taking long exposure shots like night skies or fireworks.
When the perfect photo opportunity presents itself, you want fast access to your camera settings. So the
700 and
900 feature Quick Navi to give you easy one-handed access to all the key ones.
Pressing the Function button switches the LCD from standard information display to Quick Navi information display, where you can quickly and easily adjust shooting parameters by choosing them with the multi-selector and rotating the front or rear control dial. So, you can exercise complete control using only the thumb and forefinger of your right hand, avoiding interruption to your creative flow.
The settings accessible via Quick Navi are:
|
ISO |
AF area |
The
200,
300 and
350 navigation systems give access to:
Flash mode |
Metering mode |
Every conceivable shooting style is accommodated by the customised setting capacity of the
700 and
900. Up to three combinations of as many as 26 different shooting parameters can be stored in the memory and instantly applied by setting the mode dial to Memory Recall. The
900 mode dial and the custom button on the back of the
700 can be assigned to apply the settings for the function you use most frequently.
There are also 21 different Custom menu items whose default behaviour can be set to suit your preference.
Memory Recall (MR) mode customizable parameters
| Exposure mode | Flash compensation |
| Drive mode | ISO Auto max. |
| ISO sensitivity | ISO Auto min. |
| White balance | AF-A setup |
| Exposure compensation | AF area |
| Metering mode | Priority setup |
| Focus mode | D-Range Optimizer |
| Image size | Image quality |
| Creative Style | Aspect ratio |
| Custom button | AF illuminator |
| Exposure step | AF area position |
| Flash mode | AF with shutter |
| Flash control | Long exposure noise reduction |
| Power ratio (manual flash) | High ISO noise reduction |
Custom (C) button function assignments
| AF lock | White balance |
| AF area | D-Range Optimizer |
| AF/MF control | Exposure compensation |
| Image size | Flash mode |
| DOF preview | Flash compensation |
| Image quality | Drive mode |
| ISO | Memory |
| Creative Style |
Custom menu items
| Menu | Property |
|---|---|
| Menu 1 | |
| Eye-Start AF | Eye-Start AF on/off |
| Eye-Start trigger | Eye-Start AF w or w/o Grip sensor |
| AF/MF button | AF/MF button / AF lock button |
| AF/MF control | AF/MF button hold / toggle |
| AF drive speed | Fast/slow AF drive speed |
| AF area display | AF area display duration |
| Focus hold button | Focus hold button / depth of field preview button |
| Menu 2 | |
| AEL button | AEL hold/toggle |
| Control dial setup | Control dial to adjust shutter speed / aperture |
| Dial exposure compensation | Exp. comp. on dial |
| Control dial lock | Control dial lock on/off |
| Button operations | Button operations display / Quick Navi screen |
| Release w/o Card | Shutter release w or w/o card |
| Release w/o Lens | Shutter release w or w/o lens |
| Menu 3 | |
| Red eye reduction | Red eye reduction on/off |
| Exposure compensation set | Compensate for ambient light + flash or ambient light only |
| Bracket order | Order in bracketing |
| Auto review | Auto review duration |
| Auto off with viewfinder | LCD on/off when looking into viewfinder |
| Recording info display | Recording info display autorotation / horizontal only |
| Image orientation | Image orientation info recording on/off |
| Menu 4 | |
| Custom reset | Reset custom functions yes/no |
The
700 and
900 accept both CompactFlash® and MemoryStick Duo™ recording media and you can select which you prefer to use by default. When the first card fills up, simply switch to the second using the menu facility.
Other
DSLRs record to CompactFlash® but a (separately sold) card adapter will also allow you to use a MemoryStick Duo™.
![]() |
![]() |
![]() |
||
| MemoryStick PRO-HG Duo™ | CompactFlash® | |||
![]() |
![]() |
A newly developed high-density InfoLITHIUM battery drives the
range of DSLRs. The NP-FM500H delivers 650-750 shots between charges, dependent on the model used and based on tests that included flash 50% of the time.
And there’s never an excuse to run out of juice at a critical moment again, as the battery level is displayed as a quick-view 5-level icon and a more precise exact percentage.
Optional vertical grips are also available for all
models. Capable of holding two NP-FM500H InfoLITHIUM batteries, they provide extended power and a full complement of basic camera controls to enhance operating ease during vertical-format shooting.
A single mini-HDMI cable is all you need to connect the
700 or
900 directly to a High Definition TV for simply spectacular slideshows.
And when the cable is connected to a latest generation Full HD BRAVIA LCD TV, PhotoTV HD settings are applied automatically to optimise for still image display; assuring fast screen response and superb image quality. And you can easily control image playback using the wireless Remote Commander included with each model.