It’s all about creating and capturing memorable images that stir the emotions and leave an indelible mark on the soul. Images that perfectly encapsulate a moment in time that you can share and enjoy for ever.
Each 
DSLR camera empowers the photographic imagination with a raft of technically advanced yet easy-to-use features designed to combine creative scope with perfect image capture.
Here you can read more about what sets apart from the camera crowd.
Precision image capture
High performance, high resolution sensors lie at the heart of quality image capture.
Maximising the creative potential of the lens line-up, they pick up extraordinary detail that’s rich in colour, highlight and contrast, providing the BIONZ processor with optimum visual information with which to ‘craft’ finished photographs.
Your sensor will either be a CCD (200, 300 and 350) or a CMOS (700 and 900) with resolutions that vary by model. At 24.6 megapixels, the 900 features the world’s highest DSLR resolution.
Both systems have large sensors (Over ?? times the surface area of most compacts in the case of the full-frame 900) to capture each scene with total accuracy.
The CCD features an RGB primary colour filter for crisp High Definition image capture with wide tonal range and subtle colour gradations. And the large APS-C sized sensor offers superior sensitivity with exceptionally low noise.
The Exmor CMOS runs additional processes such as analogue to digital conversion and Sony noise reduction technology that ‘cleans’ the signal output (both before and after conversion) to ensure crisp, sharp images even when shot at high ISO settings. And a 3-layer low pass filter preserves high resolution detail while suppressing moiré effects and colour artefacts.
Advanced image processing
The BIONZ processor is unique to Sony. It takes the vast amount of precise visual information captured by the high resolution sensor and processes it to maintain reality, texture and depth whilst reflecting the desired settings and styles selected by the photographer.
It faithfully reproduces the scenes you are looking at when you want it to, or applies effects and visual techniques when creativity calls.
It does all this with lightning speed suppressing ‘noise’ (background electrical signals that can degrade image quality) at the same time. So, detail, colour and contrast are perfectly captured every time.
The 35mm full frame 24.6MP sensor of the 900 captures so much information, that a Dual Bionz processor has been incorporated in the camera, to convert this mass of data into stunning images.
Super SteadyShot and SteadyShot INSIDE to combat camera shake
The slightest movement can spoil a beautifully constructed shot. So all cameras incorporate next generation Super SteadyShot technology to combat the effects of camera shake.
Some anti-shake systems are lens-based so to benefit from the technology, you are restricted to certain lenses. But Super SteadyShot is actually built into the body, shifting the image sensor to compensate for camera shake in real time. So blur is reduced whatever lens you are using.
With Super SteadyShot switched on, you have 2.5 to 3.5 stops (2.5 to 4 stops with the 700 and 900) advantage over a system without. So even shots that would normally require the use of a tripod or flash can be taken handheld.
The 900 features SteadyShot INSIDE, an even more powerful system designed to stabilise the camera’s large, 35mm full frame sensor.
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| Super SteadyShot OFF | Super SteadyShot ON |
Dual Anti-Dust System for cleaner images
All DSLR owners have to contend with the risk of dust particles contaminating the sensor when they’re changing lenses. So a Dual Anti-Dust System is employed in the range to reduce the risk of blurry marks spoiling your photographs.
The first component is an anti-static coating on the low pass filter that repels dust, making it easier to remove particles from inside the camera with a blower.
The second component is a high-speed sensor vibrator that shakes off any particles each time the camera is switched off.
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| Without anti-dust protection (dust on sensor appears as blemish in blue sky) | With anti-dust protection |
Multi-stage noise reduction
All DSLRs feature noise reduction technology to suppress background electrical signals that can degrade image quality, particularly when taking long exposures or using high ISO sensitivity settings.
On-chip circuitry in the 700 and 900 Exmor CMOS sensors reduce noise both before and after they carry out analogue-to-digital signal conversion. Then the BIONZ image processing engines apply further noise reduction during both the RAW data conversion and image processing stages to provide the clearest possible final image.
Noise reduction is automatically applied when necessary, such as at high ISO settings.
Stunning slideshows on your BRAVIA LCD TV
The 700 and 900 feature PhotoTV HD so you can view your images in exceptional detail on latest generation BRAVIA Full HD LCD TVs.
Providing the ultimate home viewing experience, the cameras connect via a mini-HDMI cable (sold separately) to enable Full High Definition 1080 display combining the transparent clarity, colour fidelity, and rich contrast of slide film with the big-screen impact of a slide projector.
With the HDMI connected, the latest BRAVIA Full HD LCD TVs automatically apply PhotoTV HD settings optimised for still image display, assuring fast screen response and superb image quality. And you can easily control playback using the supplied wireless remote commander.
With the range you can even choose to shoot with a wide-screen 16:9 ratio (using the viewfinder boundaries) for full un-cropped and un-black-bordered image display.
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